PHOENIX, ARIZONA, AUGUST 9, 2023 — After six successful years as Reliance Hotel Group, a prominent player in the hospitality industry, the hospitality management company proudly announces its rebranding as Reliance Hospitality. The move comes as a strategic step to emphasize the organization’s commitment to providing comprehensive and innovative hospitality services, transcending the traditional model of hotel management.

Under the Reliance Hotel Group brand, Reliance Hospitality has garnered a solid reputation as a trusted partner of esteemed hospitality chain brands and boutique hotels in the United States, such as Wyndham, IHG, Hilton, Best Western, and Marriott, to name a few, since its establishment in 2015. Building upon this success, the rebranding represents a pivotal moment for the company, expanding its horizons beyond managing hotels.

The new identity reflects a broader focus on delivering a suite of services, including outsourced sales, digital media support, and full-service management of owner’s assets. By realigning under the Reliance Hospitality banner, the company seeks to communicate to a wider audience that it is not just a collection of hotels but a comprehensive suite of services accessible to both consumers and hotel operators.

Nick J Agostinelli, President, and Chief Executive Officer of Reliance Hospitality, expressed his insights and excitement about the rebranding, “The hospitality industry has undergone significant changes in the past three years due to the pandemic’s impact and various mergers and acquisitions. I believe that our rebranding and relaunch of services will better cater to the specific needs of individuals who wish to invest in our industry while also seeking the flexibility provided by a boutique firm.”

Under the Reliance Hospitality umbrella, the company will introduce additional subsidiaries, aiming to disrupt the travel and hotel management verticals. One of the highlights is Destinations by Reliance, a boutique tour, travel, and hotel collection set to launch in October 2023. Featuring curated travel experiences, this subsidiary aspires to inspire travelers to explore the world and embrace its wonders fully.

Leading with an owner-centered management philosophy, Reliance Hospitality Group is dedicated to providing exceptional hotel management services that prioritize the success and profitability of its owner-operators. This subsidiary is led by Ronnie Singh and Kanwal Singh. With the team’s expertise, innovative strategies, and personalized approach, we aim to maximize revenue, elevate guest experiences, and cultivate long-term partnerships built on trust and mutual success.

“It is crucial for us to meet owners and owner-operators at various stages of their ownership journey. If they possess the skills to operate a hotel but struggle with marketing, we can provide assistance, and vice versa,” Ravinder Singh, Principal Member of Reliance Hospitality, emphasized.

As part of its global expansion, Reliance Hospitality Europe, the international branch, is now launching in Portugal. This division aims to empower generational owners of small independent hotels and investment groups with larger franchised assets, granting them access to the same resources as major corporate conglomerates.

Bryan Fish, the Senior Vice President of Reliance Hospitality, remarked, “Our competitive advantage lies in our ability to leverage technology and innovation to provide solutions to operators who would traditionally rely on manual methods like spreadsheets and phone calls. We understand that each operator has unique needs, and it is crucial to tailor the right solutions to ensure their success. We firmly believe that a one-size-fits-all approach is not effective.”

Heather Fields, Vice President of Commercial Strategy, added, “The size of an owner’s asset does not diminish the significance of branding and marketing. It is crucial for even the smallest operators to have a robust sales and revenue management strategy, as well as a strong online presence, in order to stay competitive. I am thrilled about this new chapter in our story because we can assist exceptional operators in becoming outstanding market performers.”

Reliance Hospitality is committed to leading the industry into a new era of innovation, personalization, and success for hotel operators. The rebranding marks an exciting chapter in the company’s journey, and it looks forward to creating lasting impacts on the ever-changing hospitality landscape.

As part of this transformative process, we are thrilled to announce that our website will undergo a revamp before the month ends. The new website will feature a more sophisticated, immersive, and outstanding look, perfectly matching the essence of our progressive rebranding. We are excited to provide an enhanced digital experience for our valued clients and partners.

Lastly, the essence of our rebranding will, of course, reflect across all our social media pages, including Facebook, Instagram, LinkedIn, and Twitter, within this week. We invite you to stay connected with us to witness the exciting changes and innovations that lie ahead. Embrace the new era of Reliance Hospitality as we continue to elevate our commitment to excellence in the hospitality industry.